Message from the CEO

Whichever way you look at it, 2011 is going to be a very important year. With the world still reeling from the after-effects of a remarkably challenging period, the coming months are set to be characterised by a set of economic, technological and cultural imperatives that will impact upon every sector.

Businesses everywhere are being forced to face up to the challenges and opportunities offered by the digital marketplace. Retailers are coming to terms with an environment where every shopper can run shop floor price comparisons on their smart phones, travel companies are fighting it out online for a reduced customer base and even the usually conservative financial sector is cautiously getting to grips with the social media. The year 2009 may have seen online advertising revenues outstrip those of television, but in 2010 digital marketing will become a core function of every commercial enterprise.

Increasing complexity

The web is one of the single most important marketing channels available, and no serious business can afford to ignore it. Whether SEO, PPC, display, affiliates or social media and online PR, getting involved in digital marketing is no longer a marketing option, it is an inevitability. The message may be simple enough, but its execution is not so straightforward. In the 13 years that bigmouthmedia has been leading the industry, internet marketing has evolved into an increasingly complex industry involving a disparate array of channels, each with its own laws, functions and technicalities as well as a different strategic approach. Ensuring that every channel's activities are dovetailed in a manner that exploits the potential synergies to the full is no easy feat.

Similarly, while online marketing brings the world within your grasp, you still have to think local. Bigmouthmedia runs international campaigns in more than 60 languages, and our experience tells us that there is no such thing as a one-size-fits-all strategy. Every territory has its own customs, and if you attempt to run a strategy without the benefit of regional expertise, the chances of getting it desperately wrong are greatly increased.

Results

That said, the rewards for getting digital marketing campaigns right can be immense. Our SEO clients recorded on average a ROI of 97:1 on their campaigns, and with numbers like that on show, it's no wonder that 2011 is shaping up to be the industry's busiest year yet.

If you need a hand with your online marketing or simply want to know more about what we do, please get in touch. We'll be happy to hear from you.

Lyndsay Menzies, Chief Executive Officer, bigmouthmedia